Every DomainEthos appraisal begins with what the market shows. Each name is studied from nine perspectives: comparable sales, search demand, momentum, scarcity, name quality, extension market, trademarks, live status and corporate context.
Five steps lead from research to value: Identify the name and its words, Gather current data, Anchor on the closest comparable sales, Adjust within set limits for demand, momentum, scarcity, quality and risk, and Review the complete case before scoring it.
Principles: facts come before prose, and AI explains the research but never invents the number. Unknown data stays unknown. No single signal decides a value. Potential is described, not priced in. Investors and end users receive separate ranges. The same name on the same day returns the same value and score. Every value is shown with its confidence, liquidity and likelihood of sale over time.
Read the full methodology · Appraise a domain